Job Description

Job Details
Director of Marketing and Communication

The E. Craig Wall Sr. College of Business Administration at Coastal Carolina University seeks a dynamic and creative individual for the position of Director of Marketing and Communication. The purpose of the position is to develop and implement an integrated marketing and communication strategy that advances the Wall College’s mission to internal and external audiences. The Director will manage the creation and production of various types of marketing and communication materials to support that strategy.

How to apply: Interested candidates may apply online at https://jobs.coastal.edu/postings/122473. Applicants should submit a 1) a cover letter that addresses the applicant’s qualifications and interest in the position; 2) current resume; and 3) current contact information for three professional references. Applicants are encouraged to share a link to a digital portfolio or work samples for the search committee to evaluate representative written and creative work. Review of applications will begin immediately and continue until position is filled.

Duties will include, but are not limited to:

Directs all activities related to the creative process for all marketing materials for the college, including but not limited to promotional items, video content/production, photos, posters, flyers, postcards, invitations, newsletters, signage, and brochures. Ensures marketing materials are approved and distributed through appropriate channels (e.g., via physical and e-board displays, email, ads).

Manages all Wall College social media accounts and marketing campaigns for social media platforms and Google Ads. This includes conducting marketing and content research, directing image and/or video concept selection, determining demographic and duration of ad placement, and overseeing a weekly calendar for social media posts.

Oversees all Wall College website content to ensure it is current and accurately maintained and optimized for usability, navigability, and visual appeal. Serves as the communication liaison between the Wall College and information technology services regarding issues with the content management system and Wall College website.

Writes and edits news releases, articles, and/or feature stories regarding Wall College happenings for both university and college publications, such as newsletters and online features. Provides editing and formatting support for items produced/published by the Wall College, such as annual reports, AACSB reaccreditation reports, journal articles for the Coastal Business Journal, and scripts and programs for events such as induction ceremonies, commencement ceremonies, Wall Connections, and/or other events sponsored by the Wall College. Serves as the communication liaison for the Wall College for both internal and external constituents such as the university’s marketing and communication department, admissions, philanthropy, alumni, licensed vendors, radio, and television stations.· Serving as the communication liaison for the Wall College for both internal and external constituents such as University Marketing and Communication, admissions, the Office of Advancement and Alumni Relations, Wall College alumni, and media contacts.

Supervises one or more graduate assistants and/or student workers who assist with the marketing needs of the college.

Required Qualifications: Bachelor’s degree in communication, marketing, advertising, public relations, or a related field, and a minimum of three (3) years of professional experience in the development and dissemination of informational material.

Preferred Qualifications: Experience in social media marketing, digital advertising, web analytics, and search engine optimization. Previous experience in a marketing and communications role.

Public Information Director I (BC30/61122441/FTE-S01183P), full-time position with benefits. SC State Pay Grade: GEN09. Salary range: $52,100.00 (minimum) – $70,300.00 (midpoint). Normal work hours are Monday through Thursday, 8:00 a.m. to 5:00 p.m. and Friday 8:00 a.m. to 12:30 p.m. Must be flexible to meet the special scheduling needs of the university.

Accredited by AACSB International, the Wall College of Business serves more than 3,000 undergraduate and graduate students and more than 100 faculty and staff members representing seven academic disciplines: accounting, economics, finance, commercial and investment real estate, management, marketing, and hospitality and resort tourism management. Regional outreach is accomplished through activities of the Grant Center for Real Estate and Economic Development, the Clay Brittain Jr. Center for Resort Tourism, the Community and Business Engagement Institute, and others. Additional information about the college and its programs can be obtained by accessing the website (http://www.coastal.edu/business).

Coastal Carolina University is a public comprehensive liberal arts institution located in Conway, South Carolina, just nine miles from the Atlantic coastal resort city of Myrtle Beach. Coastal Carolina University enrolls over 12,000 students from 48 states and 53 nations. The University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the baccalaureate and master’s degrees of national and/or regional significance in the arts and sciences, business, humanities, education, and health and human services, a specialist degree in instructional technology, and PhD degrees in marine science: coastal and marine systems science and education sciences.

The University provides equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, citizenship status, national origin, or because an employee or applicant for employment is an individual with a disability or a disabled veteran, an Armed Forces service medal veteran, a recently separated veteran, or an active-duty wartime or campaign badge veteran, or other “protected veteran,” as defined by law. Coastal Carolina University is an EO/AA employer.
Required Qualifications
Bachelor’s degree in communication, marketing, advertising, public relations, or a related field, and a minimum of three (3) years of professional experience in the development and dissemination of informational material.
Preferred Qualifications
Experience in social media marketing, digital advertising, web analytics, and search engine optimization. Previous experience in a marketing and communications role.
Knowledge, Skills & Abilities
Familiarity with website content management systems. Proficiency with Adobe Creative Suite and Canva. Strong writing and editing skills, with the ability to produce clear, accurate copy for news releases, feature stories, newsletters, and institutional publications under a deadline. Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva) sufficient to independently produce brochures, flyers, signage, and other collateral materials. Ability to take photos and short video, and edit them into finished content suitable for social media and web posting. Working knowledge of social media platform management and paid digital advertising (including Google Ads), with the ability to plan content calendars, target campaigns appropriately, and interpret basic performance analytics. Skill in managing website content through a content management system, including attention to usability, navigation, visual consistency, accessibility, and basic search engine optimization principles. Strong organizational and project management skills, with the ability to manage multiple concurrent projects and deadlines independently in a high-volume, fast-paced environment. Ability to communicate and collaborate effectively with a range of internal and external constituents, including faculty, university marketing staff, alumni, and media contacts. Ability to supervise and direct the work of student employees or graduate assistants.